Jack Daniels Motel No. 7

A multifaceted, two-night extravaganza for Jack Daniels.  We transformed a massive Brooklyn warehouse into Motel No. 7: a roadside motel where traveling musicians might crash. Attendees would check in at the front desk, greeted by bellhops and housekeepers, and could explore everything from a poolside cocktail lounge, a game room, a salon, a speakeasy and a wedding chapel complete with an Elvis impersonator overseeing the nuptials.